I started in sheet metal. HVAC installation, ductwork fabrication, crawl spaces in August. I moved into corporate, then built a trucking company from scratch. I ran it for years. I learned what cents per mile actually costs when the currency is your body.

Somewhere in there, I became a Certified Primal Health Coach — not for the credential, but because I needed to understand what I’d been doing wrong before it caught up with me. That decision changed the way I think about everything: business, time, ambition, what “enough” actually means.

DSL Life exists because I watched too many capable people build impressive things and arrive at the finish line with nothing left in the tank. Skilled professionals who traded their health for their business, their relationships for their revenue, their present for some future “someday” that kept getting pushed back.

I built this community on three pillars: Digital (the tools and systems), Startup (the strategy), and Lifestyle (the health and relationships that make the other two worth doing). Most business communities put health last. I put it at the foundation. Because once the business works, living well is the point.

DSL Life serves Gen X professionals — ages 44 to 60 — who are turning decades of experience into location-independent freedom businesses. The community lives across several platforms: a weekly magazine, a podcast, live sessions on Rippily, a curriculum on Skillplate, and the convoy of builders in between.

If you want the full picture of what’s here and where to start, the Start Here page is the place.

I’m based in NYC. I read every reply to every email. The Subscribe button on this site connects you to the Weekly Magazine and a short series of personal letters I wrote about why I built this. That’s the best way to get to know me and what I’m building.

— Rez

Certified Primal Health Coach, Business Coach

Founder, DSL Life